Primula veris 'Pure Yellow' (Yellow Common Cowslip)

One of the most striking native primula species. It has fresh green rosettes of crinkly oval leaves from which several flower stems are produced, each crowned by a one-sided cluster of long, funnel-shaped blooms, rich yellow and sweetly fragrant. The Royal Horticultural Society has given it its prestigious Award of Garden Merit (AGM). Grow Primula veris in moist soil in partial shade. It's best grown in groups, especially if naturalised in grass, such as around the edge of a pond. Let plants self-seed after flowering, and mulch annually with well-rotted manure or compost.